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InTouch Magazine - Fall/Winter 2001

Behavior Change 101: Take Control of Your Heart Health!

Every year millions of Americans struggle to change their unhealthy behaviors. Less than 30% succeed. Despite the tenacious efforts of healthcare and family members, people are often ill-equipped with the necessary skills to change. Most people know what they should do, but few know how to do it. Unfortunately, the latest gimmicks rarely deliver long-term success. But there are some time-proven strategies that explain how to change your unhealthy behaviors, whatever they may be. These are the techniques of behavioral self-management.

There are only two types of behavior you would want to change. A behavioral excess is an unhealthy activity you do too much of, like smoking. A behavioral deficit is a healthy activity you do not do enough of, like exercising. To change these activities, it is imperative to know why you do them. Basically, people do things for two reasons: (1) they are reminded to and (2) they get something out of it! There are events that happen before every behavior (called triggers) that "set the stage" for that behavior to occur. There are also events that happen after every behavior (called consequences) that reward or punish the activity. A rewarding consequence will increase a behavior. A punishing consequence will decrease a behavior. For example, some people eat fast food because they are in a hurry (“trigger”) and it saves time ("consequence").

Long-term consequences do little to affect present behavior. For most smokers, the prospect of dying from cancer is not enough to override their perceived immediate pleasure of smoking. Thus, they continue to smoke.

Behavioral self-management is a process you can use to reduce behavioral excesses or increase behavioral deficits to a healthier level. You can start by following these six steps:

1. Define the target behavior.

The first step is to identify the behavior you want to target. Initially, pick something that will be easy. If your target behavior is a deficit (like physical inactivity), it may be useful to identify competing behaviors that "stand in the way" of change (i.e. watching TV). If your target behavior is an excess (like smoking), think of alternative behaviors to replace it (i.e. chewing gum).

2. Set a goal.

The next step is to determine exactly what you want to do and the time frame you want to do it in. Be specific by making it something you can measure and realistically achieve (e.g., "I will be biking four times a week by June."). If your goal is difficult to achieve quickly, break it up into sub-goals and work your way up.

3. Self-monitor.

Keep a daily record of how often you perform the target behavior. Record every instance immediately after it happens. Often, simply setting a goal and self-monitoring your behavior will result in change. Self-monitoring also enables you to gauge improvement.

4. Analyze your behavior.

Write down what most often triggers the behavior and any consequences that follow it. For example, seeing other smokers or being in a bar may trigger smoking. The rewarding consequences might include a "high" or social camaraderie. The events you write down are what to key on next.

5. Select a treatment.

This is the "nuts and bolts" of the process. Basically, it involves rearranging the triggers and consequences to facilitate change. It can look wordy, so read slowly and concentrate on what fits your problem. For a behavioral excess: find ways to avoid any triggers for the behavior and eliminate any existing rewards. Introduce triggers for an alternative activity and reward yourself for doing it in place. Avoid using punishment, though, because it is difficult to self-administer. For a behavioral deficit: introduce new triggers and rewards that promote the target behavior. Use a visual prompt (i.e., a post-it note). And remember those competing behaviors. Avoid the triggers and eliminate any rewards for them.

6. Reevaluate.

Continue self-monitoring for a while after you have implemented your treatment plan. If you experience a slip, repeat the steps. If your plan still is not working, it means you have not chosen the correct strategy or are not implementing things consistently. Don't be afraid to soften your goals or seek professional help.

Remember to start small in order to give yourself a taste of success and build confidence. Change one thing at a time and address both the triggers and the consequences of your target behavior. Rewarding yourself does not have to be extravagant, but it must be conditional on the behavior! Reward yourself often. While you can implement a self-management plan completely by yourself, it works best when you have someone else deliver the consequences. Draft a behavioral contract where you write down your goal, the rewards you will get, and who will give them to you. In addition, make your plan public so others have the opportunity to praise your accomplishments.

Changing behavior isn't easy, but it can be done. It just takes a little extra planning. People who are successful have the desire and the skills. Expect success, but know that failure can be part of the game. Failure is not a reflection on you - it only means your environment is not yet set up to support the change. The tools of behavioral self-management will get you thinking in the right direction and give you the best chance for success. For additional help, contact MHIF Education Services at 612/863-3979 or out-state toll free at 1-877-800-2729.


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